"miss beyla design": Advertising Design

TASK 1

“The Anatomy of Advertising”

ADVERTISING

Describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.

Seek to fill (a vacancy) by putting a notice in a newspaper , magazines , radio or television and billboard .

To give notice, advice, or information and inform to public .

The business of designing and writing advertisement .

INTRODUCTION TO PEPSI

Pepsi (stylized in lowercase as Pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.

Pepsi year 2015

PEPSI CAMPAIGN

2015

Pepsi is tapping into the social media-savvy 16 to 25 age group with a digital-first global campaign that aims to capture what it describes as the “vibrant, youthful spirit” of its target market.

Pepsi Announces New Michael Jackson Ad Campaign

2012

From "Liz Von Hoene shoots Sofia Vergara for Diet Pepsi campaign."

2013

PEPSI POSTER

Pepsi poster ( open your mind ) by Aleksandarn

2014

Promo poster by Graphic Designer Sonu 2009

Pepsi soda drink logo poster cola drinks Pepsi poster

2015

BILLBOARD ADVERTISING PEPSI

Pepsi keeps on living for now with thus billboard creative from their latest ad campaign La Cienega

Boulevard on August 30,2012

While employed as a Senior Graphic Designer at Lamar Outdoor this billboard was created as spec art for a regional distributor of Pepsi products.

PEPSI MAGAZINES

UK Magazine Advert Dieting 1970s Sex Drinks Diet Pepsi

This magazine advertisement for Pepsi Max

2013

PEPSI WEBSITE

Website template designs by Usman Ali Khan

2010

"Live for Now" ahead of the London 2012 Summer Olympics

CONCLUSION

In the conclusion , this product use as about the 2 medium advertising that is above the line examples social media , TV and below the line examples billboard , poster , campaign.

GUERRILLA

WHAT IS GUERRILLA ?

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.
This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.
The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience.

THE ARE MULTIPLE TYPES OF GUERRILLA

Ambient marketing allows a business to create brand recognition without necessarily pushing their products.

Presence marketing is about making the business name recognizable and familiar by being visible daily.

Grassroots marketing is about winning customers one-by-one rather than on a very large scale. A successful grassroots campaign is all about building relationships and emphasizing the personal connection.

Wild postings is overwhelming areas with plastered multiple copies of a poster for a movie, concert, or product.

Undercover / Buzz Marketing is said to be one of the more devious ways of marketing to the masses. Undercover marketing / buzz marketing is all about selling something to someone who has no idea they’ve just witnessed a sales pitch.

Alternative marketing may be best defined as publicity that looks to be completely separate from the company.

Experiential marketing aims to give you an experience rather than send you a one-way message. Experiential marketing lets you interact with the product and associate your immediate emotional responses with that brand.

Interactive marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.

Guerrilla Marketing is an unconventional system of promotions that relies on time, energy and imagination.

GUERRILLA MARKETING EXAMPLE & STRATEGIES

Guerrilla marketing tends to be cheaper than traditional marketing, relying on smaller, more localized brick and mortar strategies like :

Graffiti : Graffiti marketing uses city streets and alleyways as a giant canvas. While smaller, more covert operations will make their mark wherever they want, for most businesses it’s recommended to get permission from a property owner before going Monet on the walls of their establishment.

Stencil Graffiti : Stencil graffiti uses stencils to create repeated works of street art. The advantage of stencils is that you can create multiple instances of your art across many different spaces in a short period of time. Stencils tend to be small in size (as opposed to a full-wall mural) and consist of simple designs.

Reverse Graffiti : Reverse graffiti is when, instead of adding to a surface, marketers remove dirt and grime from a street or wall to create an all-natural marking message. Just put a stencil on a sidewalk and then wash the uncovered spaces .

Stickers : Creative use of stickers is another great guerrilla marketing tactic that can be very successful when implemented well.

Undercover Marketing : Also known as “stealth marketing,” marketers disguise themselves as peers among their target audience. One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them. During the interaction, actors would rave of their cool new phone, boasting of its features and capabilities.

Flash Mobs : Flash mobs involve organizing a group of individuals to perform a specific action or task at a predetermined location and time. In some cases participants are hired actors, other times they are simply members of the community who enjoy the randomness of flash mobs.

Publicity Stunts : Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand. Red Bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their Stratos project. Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from over 128,000 feet above earth. Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over 9.5 million users (setting yet another record).

Treasure Hunts : Creating custom, high-quality treasure hunts is another cool guerrilla marketing tactic that can energize audiences. Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities. Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt.

Urban Environment : The most successful guerrilla marketing strategies make great use of the spaces around them. Urban environments allow for many opportunities to implement clever marketing strategies.

GUERILLA ADVERTISING